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10 Commandments of Type and Color


This infographic holistically sums up the 10 cardinal rules of color scheming to help you save time when choosing colors. A lot of people find themselves at a dead end in their attempts of defining color schemes and combinations. The infographic below, hence, dishes out for you the 10 essential points that serve as a bedrock to the colossal color-verse!

It talks about the psychological impact different colors inflict upon us and lays down the several technical elements of the color wheel. It provides to you an understanding of the different features of a color spectrum like the different hues, tints, shades and tones.

Please feel free to drop your comments below and give your views on these 10 points. Do let us know how you like it!

Color Theory Infographic


Combining and choosing fonts is an art. Fonts do not come easy, but once you pull off the right typeface, it can make your graphics stand out and, who knows, that type may even come out as the most powerful element in your design!

Our previous infographic, Foodies Friction – The Logo Battle! had talked about how the different brands are always competing with one another and how their logos usually end up resembling each other so much. Now, we shall explore the much interesting topic of typography in the field of communication design.

It is true that the beauty of typography lies in its endless options, convenient variations and its colossal nature and that typography knows no boundaries and it’s like yet another galaxy out there waiting to be explored and known. However, even though, typography is open ended and vast with a lot of creativity to it, there is only so much one can do and apply. Hence, it is always good to know the tips to make unique logo design, web interface or packaging, in order to save yourself from the trouble of experimenting too many fonts on your design.

The infographic below illustrates the, “10 Commandments of Typography” that could be followed as quite the basics when it comes to selecting fonts. Even though typography is an art and art is supposed to be subjective with minimal parameters, these rules can still be applied in order to save time and too much experimentation! Consider the following 10 statements as the best practices of typography…


The 10 Commandments of Typography

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